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  1. If the emphasis of the trip is to see the Taj Mahal, then it’s tourism. And if the purpose is to have a hip replaced, then it’s surgery. Precision becomes important because imprecision muddles the priorities both for the provider, the facilitator, and the consumer; imprecision can be dangerous because it omits important safeguards. If the emphasis is on tourism, it’s fine to be guided by a travel agent. And if the emphasis is on surgery, the consumer had best be guided by people actually skilled in surgery.



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